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INTERNATIONAL MARKET REPORT
03/02/2017
ISRAEL
MARKET PULSE
CURRENT EXCHANGE RATE:
3.69
CHANGE FROM LAST MONTH:
-1.36%
VOLUME TO DATE:
68,026 BOXES
CHANGE FROM LAST YEAR:
+73%
(SOURCE: WSTFA)
USA PEARS: RETAIL PRICING, SIZES, AND GRADES
PRICE RANGE
(per lb)
SIZE RANGE
anjou
$0
$1.83
–
$2.95
$4.50
150
120
100
80
60
red anjou
$0
$1.83
–
$2.95
$4.50
150
120
100
80
60
bosc
$0
$1.48
–
$2.59
$4.50
150
120
100
80
60
GRADES FOR ALL VARIETIES
US1: 75%
Fancy: 25%
3rd Grade: %
COMPETITION: RETAIL PRICING AND SIZES
PRICE RANGE
(per lb)
SIZE RANGE
COUNTRY
Spadona
$0
$0.73
–
$1.35
$4.50
150
120
100
80
60
Israel
Kaiser Alexander
$0
$2.09
–
$2.95
$4.50
150
120
100
80
60
Italy
Conference
$0
$1.60
–
$2.22
$4.50
150
120
100
80
60
Spain
Nashi
$0
$1.48
–
$2.34
$4.50
150
120
100
80
60
China
UPCOMING ACTIVITIES
ACTIVITY
LOCATION
DATE(S)
Press releases on pear health claims
Israel
December - April
TV program episodes on how to use US pears, emphasizing the need for ripening and many new recipes
Israel
December - April
nutrition graphic
Pickled salmon with pears and beta
US Pears in Yedioth Ahronot, the leading daily newspaper of Israel
PROMOTIONS
Progress towards season-long goals
# PROMOTION DAYS
1
0
1
# STORES
1
0
1
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