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INTERNATIONAL MARKET REPORT
03/03/2017
CENTRAL AMERICAN REGION
Costa Rica, Dominican Republic, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Trinidad
MARKET PULSE
CURRENT EXCHANGE RATE:
554.33
CHANGE FROM LAST MONTH:
+0.22%
VOLUME TO DATE:
168,416 BOXES
CHANGE FROM LAST YEAR:
-12%
(SOURCE: WSTFA)
USA PEARS: RETAIL PRICING, SIZES, AND GRADES
PRICE RANGE
(per lb)
SIZE RANGE
anjou
$0
$1.64
–
$2.79
$4.50
150
120
100
80
60
bosc
$0
$2.50
–
$2.58
$4.50
150
120
100
80
60
red anjou
$0
$2.38
–
$3.52
$4.50
150
120
100
80
60
GRADES FOR ALL VARIETIES
US1: 70%
Fancy: 30%
3rd Grade: %
COMPETITION: RETAIL PRICING AND SIZES
PRICE RANGE
(per lb)
SIZE RANGE
COUNTRY
Asian
$0
$4.06
–
$4.18
$4.50
150
120
100
80
60
California
Coscia
$0
$1.81
–
$1.97
$4.50
150
120
100
80
60
Chile
Forelle
$0
$2.29
–
$2.62
$4.50
150
120
100
80
60
Chile
UPCOMING ACTIVITIES
ACTIVITY
LOCATION
DATE(S)
Merchandising
Region-wide
March
School Promotions
Guatemala
March
Wholesale Promotions
Honduras
March
In-store promotions
Region-wide
March
In-Store Promotions
Kids Activities
Merchandising
PROMOTIONS
Progress towards season-long goals
# PROMOTION DAYS
911
0
1500
# STORES
141
0
75
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