Mexico Flag

INTERNATIONAL MARKET REPORT

04/06/2017

MEXICO

MARKET PULSE

CURRENT EXCHANGE RATE: 18.66
CHANGE FROM LAST MONTH: -4.39%
VOLUME TO DATE: 1,482,485 BOXES
CHANGE FROM LAST YEAR: +13%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $0.89 – $1.35 $4.50
150 120 100 80 60
bartlett
$0 $1.21 – $1.42 $4.50
150 120 100 80 60
bosc
$0 $0.84 – $1.44 $4.50
150 120 100 80 60
comice
$0 $2.16 – $2.24 $4.50
150 120 100 80 60
red anjou
$0 $1.16 – $1.43 $4.50
150 120 100 80 60
seckel
$0 $1.82 – $1.99 $4.50
150 120 100 80 60
forelle
$0 $2.14 – $2.14 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 77%
  • Fancy: 11%
  • 3rd Grade: 12%

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Asian
$0 $1.09 – $1.92 $4.50
150 120 100 80 60
USA, California
Packham
$0 $0.96 – $0.96 $4.50
150 120 100 80 60
Chile
Asian
$0 $1.66 – $2.14 $4.50
150 120 100 80 60
China

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
In-store Promotions
11 cities
APRIL 2017
Salad Promotions
Mexico City & Guadalajara
APRIL 2017
Interactive Promotions
 8 cities
APRIL 2017
Cooking and Nutritionist workshops
Mexico City
APRIL 2017
Salad Promotion
Traditional Market Promotions
ANTAD SHOW 2017

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
1210
0
1400
# STORES
536
0
700