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INTERNATIONAL MARKET REPORT

05/04/2017

MEXICO

MARKET PULSE

CURRENT EXCHANGE RATE: 18.81
CHANGE FROM LAST MONTH: +1.38%
VOLUME TO DATE: 1,482,485 BOXES
CHANGE FROM LAST YEAR: -12%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $0.88 – $1.29 $4.50
150 120 100 80 60
bosc
$0 $0.64 – $1.39 $4.50
150 120 100 80 60
red anjou
$0 $1.12 – $1.49 $4.50
150 120 100 80 60
comice
$0 $2.13 – $2.13 $4.50
150 120 100 80 60
forelle
$0 $2.13 – $2.13 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 82%
  • Fancy: 10%
  • 3rd Grade: 8%

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Asian
$0 $1.66 – $1.93 $4.50
150 120 100 80 60
USA-California
Asian
$0 $1.43 – $2.13 $4.50
150 120 100 80 60
China
Bosc
$0 $1.16 – $1.17 $4.50
150 120 100 80 60
Chile
Packham
$0 $1.02 – $1.24 $4.50
150 120 100 80 60
Chile

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
In-store promotions
13 cities
May 2017
Interactive promotions
6 cities
May 2017
Movie Promotion - Transformers
Mexico City, Guadalajara & Monterrey
May-June, 2017
Cooking & Nutritionist workshops
Mexico City
May 2017
In-store promotion
Event sponsorship
Interactive promotion

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
1450
0
1400
# STORES
656
0
700