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INTERNATIONAL MARKET REPORT

05/31/2017

MEXICO

MARKET PULSE

CURRENT EXCHANGE RATE: 18.62
CHANGE FROM LAST MONTH: -0.59%
VOLUME TO DATE: 1,720,837 BOXES
CHANGE FROM LAST YEAR: -8%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $0.90 – $1.37 $4.50
150 120 100 80 60
bartlett
$0 $0.80 – $1.44 $4.50
150 120 100 80 60
bosc
$0 $0.85 – $1.44 $4.50
150 120 100 80 60
comice
$0 $2.17 – $2.17 $4.50
150 120 100 80 60
red anjou
$0 $1.18 – $1.45 $4.50
150 120 100 80 60
forelle
$0 $2.17 – $2.17 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 82.0%
  • Fancy: 8.0%
  • 3rd Grade: 10.0%

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Asian
$0 $1.69 – $1.97 $4.50
150 120 100 80 60
USA, California
Asian
$0 $1.69 – $2.17 $4.50
150 120 100 80 60
China
Bosc
$0 $0.74 – $0.74 $4.50
150 120 100 80 60
Chile
Packhams
$0 $1.13 – $1.13 $4.50
150 120 100 80 60
Chile

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
In-store promotions
Mexico city, Culiacan & Monterrey
June 2017
Movie-tie Promotion
Mexico City, Guadalajara & Monterrey
June 2017
 Cooking Workshops
Mexico City & Monterrey
June 2017
Consumer Promotion
Tijuana
June 2017
In-store Promotion
Interactive Promotion
Wholesale Market Promotion

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
1870
0
1400
# STORES
866
0
700