Mexico Flag

INTERNATIONAL MARKET REPORT

10/27/2017

MEXICO

MARKET PULSE

CURRENT EXCHANGE RATE: 19.14
CHANGE FROM LAST MONTH: +3.08%
VOLUME TO DATE: 241,006 BOXES
CHANGE FROM LAST YEAR: -29%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $0.59 – $1.13 $4.50
150 120 100 80 60
bosc
$0 $1.32 – $1.46 $4.50
150 120 100 80 60
red anjou
$0 $1.06 – $1.27 $4.50
150 120 100 80 60
bartlett
$0 $0.70 – $1.06 $4.50
150 120 100 80 60
starkrimson
$0 $1.41 – $1.41 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 70%
  • Fancy: 20%
  • 3rd Grade: 10%

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Bosc
$0 $1.06 – $1.44 $4.50
150 120 100 80 60
USA, California
Crimson
$0 $1.02 – $1.02 $4.50
150 120 100 80 60
USA, California
Asian
$0 $1.54 – $2.12 $4.50
150 120 100 80 60
China
Bartlett
$0 $0.71 – $0.82 $4.50
150 120 100 80 60
USA, California

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
In-store promotion
21 cities in Mexico
November 2017
Movie Tie-in Promotion/Ferdinand
Mexico City, Guadalajara & Monterrey
November - December, 2017
Consumer Promotion
Mexico City, Guadalajara & Monterrey
November - December, 2017
In-store promotion
Merchandising-Retail
Merchandising-Wholesale

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
81
0
1400
# STORES
44
0
700