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INTERNATIONAL MARKET REPORT
10/27/2017
COLOMBIA
MARKET PULSE
CURRENT EXCHANGE RATE:
3033
CHANGE FROM LAST MONTH:
+3.25%
VOLUME TO DATE:
5,598 BOXES
CHANGE FROM LAST YEAR:
-78%
(SOURCE: WSTFA)
COMPETITION: RETAIL PRICING AND SIZES
PRICE RANGE
(per lb)
SIZE RANGE
COUNTRY
Starkrimson
$0
$0.66
–
$1.47
$4.50
150
120
100
80
60
Chile
Forelle
$0
$0.59
–
$0.59
$4.50
150
120
100
80
60
Chile
Rocha
$0
$0.93
–
$1.47
$4.50
150
120
100
80
60
Portugal
UPCOMING ACTIVITIES
ACTIVITY
LOCATION
DATE(S)
In-store Promotions
Panama and Colombia
November 2017
Movie Tie-in Promotions
Colombia and Panama
November 22 - December 22, 2017
Merchandising
Colombia, Panama and T&T
November 2017
Cooking Workshops
Colombia and Panama
November 2017
Design and Production of 2017 campaign
Movie Tie-In promotion
PROMOTIONS
Progress towards season-long goals
# PROMOTION DAYS
0
0
500
# STORES
0
0
25
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