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INTERNATIONAL MARKET REPORT

10/27/2017

BRAZIL

MARKET PULSE

CURRENT EXCHANGE RATE: 3.25
CHANGE FROM LAST MONTH: +3.08%
VOLUME TO DATE: 65,000 BOXES
CHANGE FROM LAST YEAR: -5%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
bartlett
$0 $1.61 – $1.81 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: %
  • Fancy: %
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Bartlett
$0 $1.37 – $1.81 $4.50
150 120 100 80 60
Spain
Ercolini
$0 $1.37 – $1.60 $4.50
150 120 100 80 60
Spain
Anjou
$0 $1.22 – $1.22 $4.50
150 120 100 80 60
Argentina
Packham
$0 $1.22 – $1.22 $4.50
150 120 100 80 60
Argentina
Forelle
$0 $1.60 – $2.09 $4.50
150 120 100 80 60
Chile

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
St. Marche Anniversary Promotion -- Store Magazine ad, Social Media and SMS promotion of USA Pears
 Sao Paulo
November - January
In-store sampling promotions at Oba - 26 stores
Sao Paulo and Brasilia
November and December
Metro Stop Advertising
 Sao Paulo
mid November to mid December
Pao De Acucar sampling promotion -- 10 stores
 Sao Paulo
December