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INTERNATIONAL MARKET REPORT

11/30/2017

VIETNAM

MARKET PULSE

CURRENT EXCHANGE RATE: 22,700
CHANGE FROM LAST MONTH: +0.00%
VOLUME TO DATE: 9,880 BOXES
CHANGE FROM LAST YEAR: +139%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $2.63 – $4.35 $4.50
150 120 100 80 60
red anjou
$0 $2.63 – $4.61 $4.50
150 120 100 80 60
bosc
$0 $2.63 – $4.35 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 100%
  • Fancy: %
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
SHINGO PEAR
$0 $3.07 – $4.17 $4.50
150 120 100 80 60
SOUTH KOREA
SWEET PEAR
$0 $1.53 – $2.19 $4.50
150 120 100 80 60
CHINA
FRAGRANT PEAR
$0 $2.85 – $3.51 $4.50
150 120 100 80 60
CHINA
KOUSUI
$0 $10.98 – $12.30 $4.50
150 120 100 80 60
JAPAN

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
SAMPLING & PROMOTION IN 34 STORES OF BIG C
NATIONWIDE
NOVEMBER 24-26, DECEMBER 1-3
SAMPLING & PROMOTION IN 10 STORES OF MM MEGA MARKET
NATIONWIDE
DECEMBER 1-11
Sampling & promotion in Big C Hai Duong
Sampling & promotion in Big C Hai Phong

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
101
0
585
# STORES
19
0
88