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INTERNATIONAL MARKET REPORT

11/30/2017

ISRAEL

MARKET PULSE

CURRENT EXCHANGE RATE: 3.48
CHANGE FROM LAST MONTH: -0.86%
VOLUME TO DATE: 46,721 BOXES
CHANGE FROM LAST YEAR: +262%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.75 – $3.64 $4.50
150 120 100 80 60
red anjou
$0 $1.78 – $3.18 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 100%
  • Fancy: %
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Spadona
$0 $1.29 – $2.21 $4.50
150 120 100 80 60
Israel
Blankia
$0 $1.14 – $1.95 $4.50
150 120 100 80 60
Spain
Kaizer Alexander
$0 $1.88 – $3.25 $4.50
150 120 100 80 60
Italy

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
Production of 12 new videos for new media like Facebook, YouTube and Instagram
Israel
all season
TV and Social Media campaign
Israel
all season
71.5K unique users, 37.5K watched videos for more than 30 seconds, and 2.7K engaged with website
Israel
all season
mini site at www.goodiz.tv
Facebook results for November 15-30, 2017