Mexico Flag

INTERNATIONAL MARKET REPORT

11/30/2017

MEXICO

MARKET PULSE

CURRENT EXCHANGE RATE: 19.51
CHANGE FROM LAST MONTH: +3.54%
VOLUME TO DATE: 420,338 BOXES
CHANGE FROM LAST YEAR: -26%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $0.71 – $1.37 $4.50
150 120 100 80 60
red anjou
$0 $0.76 – $1.33 $4.50
150 120 100 80 60
bartlett
$0 $1.01 – $1.05 $4.50
150 120 100 80 60
bosc
$0 $0.97 – $1.36 $4.50
150 120 100 80 60
comice
$0 $0.97 – $1.21 $4.50
150 120 100 80 60
forelle
$0 $2.06 – $2.17 $4.50
150 120 100 80 60
seckel
$0 $1.46 – $1.46 $4.50
150 120 100 80 60
starkrimson
$0 $1.21 – $1.21 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 55%
  • Fancy: 10%
  • 3rd Grade: 35%

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Bartlett
$0 $0.79 – $1.22 $4.50
150 120 100 80 60
USA - California
Bosc
$0 $1.18 – $1.22 $4.50
150 120 100 80 60
USA - California
Comice
$0 $1.92 – $2.07 $4.50
150 120 100 80 60
USA - California
REd Pear
$0 $1.21 – $1.21 $4.50
150 120 100 80 60
USA - California
Taylor Gold
$0 $2.07 – $2.07 $4.50
150 120 100 80 60
USA - California

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
Pear Fair Festival
18 cities in Mexico
December 2017
Movie Tie-in Promotion
Mexico City, Guadalajara & Monterrey
December 2017
Consumer Promotion
Mexico City, Guadalajara & Monterrey
December 2017 - January 6th, 2018
Decoration Workshop
Mexico City, Guadalajara & Monterrey
December 2017
Movie tie-in promotion with FERDINAND
Pear fair Festival
Museum activity

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
297
0
1400
# STORES
153
0
700