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INTERNATIONAL MARKET REPORT

11/30/2017

SAUDI ARABIA

MARKET PULSE

CURRENT EXCHANGE RATE: 3.75
CHANGE FROM LAST MONTH: 0.00%
VOLUME TO DATE: 29,770 BOXES
CHANGE FROM LAST YEAR: -7%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.21 – $1.33 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 30%
  • Fancy: 60%
  • 3rd Grade: 10%

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Nishi
$0 $0.60 – $0.73 $4.50
150 120 100 80 60
China
Coscia
$0 $0.13 – $0.15 $4.50
150 120 100 80 60
Chile
Other
$0 $0.97 – $1.09 $4.50
150 120 100 80 60
Turkey

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
In-store promotion and Merchandising
 Jeddah
December 2-30
In-store promotion and Merchandising
 Riyadh
December 2-30
In-store promotion and Merchandising
 Dammam
December 2-30
Sampling and Tasting
Sampling and Tasting

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
145
0
130
# STORES
95
0
80