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INTERNATIONAL MARKET REPORT
11/30/2017
BRAZIL
MARKET PULSE
CURRENT EXCHANGE RATE:
3.31
CHANGE FROM LAST MONTH:
+1.51%
VOLUME TO DATE:
92,714 BOXES
CHANGE FROM LAST YEAR:
-7%
(SOURCE: WSTFA)
USA PEARS: RETAIL PRICING, SIZES, AND GRADES
PRICE RANGE
(per lb)
SIZE RANGE
anjou
$0
$3.33
–
$3.97
$4.50
150
120
100
80
60
red anjou
$0
$3.97
–
$3.97
$4.50
150
120
100
80
60
bartlett
$0
$3.05
–
$4.58
$4.50
150
120
100
80
60
bosc
$0
$3.33
–
$3.97
$4.50
150
120
100
80
60
GRADES FOR ALL VARIETIES
US1: 95%
Fancy: 5%
3rd Grade: 0%
COMPETITION: RETAIL PRICING AND SIZES
PRICE RANGE
(per lb)
SIZE RANGE
COUNTRY
Concorde
$0
$3.03
–
$4.55
$4.50
150
120
100
80
60
Belgium
Bartlet
$0
$2.10
–
$3.06
$4.50
150
120
100
80
60
Italy
Packham
$0
$2.11
–
$2.75
$4.50
150
120
100
80
60
Argentina
Anjou
$0
$2.75
–
$3.64
$4.50
150
120
100
80
60
Argentina
Rocha
$0
$2.10
–
$4.58
$4.50
150
120
100
80
60
Portugal
UPCOMING ACTIVITIES
ACTIVITY
LOCATION
DATE(S)
In-store sampling
Sao Paulo: St Marche, OBA, Hortisabor
December
In-store sampling
Sao Paulo: Pao de Açúcar
December
Cooking class
Sao Paulo: Club Pinheiros
December 12
World Pear Day
Sao Paulo
December 2
Training at Sao de Açúcar - November 30
Sampling at sport club Sao Paulo soccer club
Sampling at Healthy event at club Pinheiros
PROMOTIONS
Progress towards season-long goals
# PROMOTION DAYS
1
0
1
# STORES
1
0
1
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