Central American Region Flag

INTERNATIONAL MARKET REPORT

12/01/2017

CENTRAL AMERICAN REGION

Costa Rica, Dominican Republic, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Trinidad

MARKET PULSE

CURRENT EXCHANGE RATE: 562
CHANGE FROM LAST MONTH: -0.58%
VOLUME TO DATE: 76,798 BOXES
CHANGE FROM LAST YEAR: -10%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.21 – $2.68 $4.50
150 120 100 80 60
red anjou
$0 $2.58 – $2.74 $4.50
150 120 100 80 60
bosc
$0 $2.01 – $2.74 $4.50
150 120 100 80 60
starkrimson
$0 $2.68 – $2.68 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 67%
  • Fancy: 33%
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Anjou
$0 $1.21 – $2.58 $4.50
150 120 100 80 60
Argentina
Red Anjou
$0 $1.98 – $2.66 $4.50
150 120 100 80 60
Argentina
Bosc
$0 $2.01 – $2.66 $4.50
150 120 100 80 60
Chile
Forelle
$0 $1.21 – $2.50 $4.50
150 120 100 80 60
Chile

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
Merchandising
Region-wide 
December 2018
World Pear Day
Costa Rica, Guatemala, Honduras, DR, ES
December 2
Cooking Workshops
Guatemala and Dominican Republic
December
In-store sampling promotions
Region-wide
December
Sabores USA Promotion in Guatemala
Anjou getting ready for World Pear Day
Bosc, before the cooking workshop begins

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
80
0
1500
# STORES
18
0
75