Central American Region Flag

INTERNATIONAL MARKET REPORT

12/22/2017

CENTRAL AMERICAN REGION

Costa Rica, Dominican Republic, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Trinidad

MARKET PULSE

CURRENT EXCHANGE RATE: 565.4
CHANGE FROM LAST MONTH: +0.37%
VOLUME TO DATE: 136,252 BOXES
CHANGE FROM LAST YEAR: +14%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $2.07 – $2.96 $4.50
150 120 100 80 60
red anjou
$0 $2.57 – $2.96 $4.50
150 120 100 80 60
bosc
$0 $2.57 – $2.65 $4.50
150 120 100 80 60
concorde
$0 $2.01 – $2.01 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 62%
  • Fancy: 38%
  • 3rd Grade: 0%

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Asian
$0 $3.46 – $4.14 $4.50
150 120 100 80 60
California
Ercollini
$0 $2.12 – $2.12 $4.50
150 120 100 80 60
Spain

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
Sampling Promotions and Cooking Demonstrations
Region-wide
January - February
School Activities
Guatemala, DR and Costa Rica
January - February
Merchandising
Region-wide
January - March
Cooking Workshop
In-store sampling promotion
Merchandising

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
317
0
1500
# STORES
62
0
75