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INTERNATIONAL MARKET REPORT

12/27/2017

VIETNAM

MARKET PULSE

CURRENT EXCHANGE RATE: 22,707
CHANGE FROM LAST MONTH: +0.04%
VOLUME TO DATE: 9,880 BOXES
CHANGE FROM LAST YEAR: +134%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $2.15 – $3.51 $4.50
150 120 100 80 60
red anjou
$0 $2.85 – $3.85 $4.50
150 120 100 80 60
bosc
$0 $2.15 – $3.95 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 100%
  • Fancy: %
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
SHINGO PEAR
$0 $2.63 – $4.17 $4.50
150 120 100 80 60
SOUTH KOREA
SWEET PEAR
$0 $1.75 – $2.19 $4.50
150 120 100 80 60
CHINA
FRAGRANT PEAR
$0 $2.63 – $3.29 $4.50
150 120 100 80 60
CHINA
KOUSUI
$0 $10.10 – $12.30 $4.50
150 120 100 80 60
JAPAN

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
SAMPLING & PROMOTION IN 13 STORES OF LOTTE MART
NATIONWIDE
DECEMBER 22- JANUARY 7
SAMPLING & PROMOTION IN 15 STORES OF AUCHAN
NATIONWIDE
DECEMBER 29- JANUARY 7
SAMPLING & PROMOTION IN 1 STORE OF GIANT
 HO CHI MINH CITY
JANUARY 6 - JANUARY 19
SAMPLING & PROMOTION IN BIG C MIEN DONG
SAMPLING & PROMOTION IN BIG C THAO DIEN

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
446
0
585
# STORES
77
0
88