Taiwan Flag

INTERNATIONAL MARKET REPORT

12/28/2017

TAIWAN

MARKET PULSE

CURRENT EXCHANGE RATE: 29.59
CHANGE FROM LAST MONTH: -1.28%
VOLUME TO DATE: 51,101 BOXES
CHANGE FROM LAST YEAR: +16%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.00 – $3.72 $4.50
150 120 100 80 60
red anjou
$0 $1.00 – $3.72 $4.50
150 120 100 80 60
bosc
$0 $1.23 – $3.72 $4.50
150 120 100 80 60
concorde
$0 $1.26 – $1.26 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 100%
  • Fancy: %
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Nanshui (南水)
$0 $2.47 – $4.17 $4.50
150 120 100 80 60
Japan
Niitaka (新高)
$0 $1.82 – $4.72 $4.50
150 120 100 80 60
Korea
Century (世紀)
$0 $1.52 – $3.63 $4.50
150 120 100 80 60
Taiwan
Shinko (新興)
$0 $1.64 – $2.20 $4.50
150 120 100 80 60
Taiwan
Honey Pear (蜜梨)
$0 $2.02 – $2.40 $4.50
150 120 100 80 60
Taiwan

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
CO-OP PROMOTION WITH 7-11, PX-MART, TAIWAN FRESH, AND WELLCOME CHAINS
ISLAND-WIDE
January - MARCH
IN-STORE DEMONSTRATION WITH A-MART, CARREFOUR, DOLLARS, PX-MART, AND SAVE & SAFE CHAINS
TAIPEI, TAICHUNG AND KAOHSIUNG
January - MARCH
MERCHANDISING VISITS TO WHOLESALERS AND RETAILERS
TAIPEI, TAICHUNG AND KAOHSIUNG
January - MARCH
World Pear Day 2017
Scuffing on Concorde Pear
Cork in Red and Green Anjou Pears (7-11's Pre-cut)

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
84
0
200
# STORES
32
0
40