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INTERNATIONAL MARKET REPORT

12/28/2017

INDIA

MARKET PULSE

CURRENT EXCHANGE RATE: 63.44
CHANGE FROM LAST MONTH: -1.69%
VOLUME TO DATE: 53,456 BOXES
CHANGE FROM LAST YEAR: +4%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.14 – $1.29 $4.50
150 120 100 80 60
red anjou
$0 $1.57 – $1.79 $4.50
150 120 100 80 60
packham
$0 $1.00 – $1.14 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 95%
  • Fancy: 5%
  • 3rd Grade: 0%

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Packham
$0 $1.00 – $1.14 $4.50
150 120 100 80 60
South Africa
Green Anjou
$0 $1.00 – $1.14 $4.50
150 120 100 80 60
Argentina
Conference
$0 $0.93 – $1.07 $4.50
150 120 100 80 60
Belgium

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
In-store promotions with Kovai Pazhamudir Nilayam (KPN - All 51 stores)
South India
January 1 - February 15
In-store promotions with Big Bazaar (60 Stores) and Heritage Fresh (45 Stores)
All India
January 1-31
Online Promotions with Big Basket
All Major Metros
January 1-31
Media Partnership with Hindustan Times (HT). Newspaper advertorials and Radio advertisements on USA Pears will be released
All India
December - January
In-store Promotions at Hypercity
Roadside Retail Promotions
World Pear Day Celebrations at Spencer's

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
90
0
180
# STORES
91
0
200