Mexico Flag

INTERNATIONAL MARKET REPORT

12/28/2017

MEXICO

MARKET PULSE

CURRENT EXCHANGE RATE: 19.47
CHANGE FROM LAST MONTH: +4.42%
VOLUME TO DATE: 669,520 BOXES
CHANGE FROM LAST YEAR: -10%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $0.80 – $1.38 $4.50
150 120 100 80 60
bartlett
$0 $0.92 – $1.49 $4.50
150 120 100 80 60
bosc
$0 $0.92 – $1.50 $4.50
150 120 100 80 60
comice
$0 $1.94 – $1.94 $4.50
150 120 100 80 60
forelle
$0 $1.84 – $2.07 $4.50
150 120 100 80 60
red anjou
$0 $0.62 – $1.56 $4.50
150 120 100 80 60
seckel
$0 $1.38 – $2.14 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 50%
  • Fancy: 10%
  • 3rd Grade: 40%

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Asian
$0 $1.03 – $2.07 $4.50
150 120 100 80 60
USA-California
Bosc
$0 $1.03 – $1.03 $4.50
150 120 100 80 60
USA-California
Seckel
$0 $1.38 – $1.38 $4.50
150 120 100 80 60
USA-California
Asian
$0 $1.51 – $1.78 $4.50
150 120 100 80 60
China

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
PEAR FAIR FESTIVALS
Mexico City
January
COOKING WORKSHOP
Mexico City, Guadalajara & Monterrey
January
In-store promotions
13 cities
January
WHOLESALE MARKET PROMOTION
Guadalajara & Monterrey
January
Decoration Workshops
Ferdinand Movie-tie Promotion
Pear Fair Festival

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
431
0
1400
# STORES
219
0
700