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INTERNATIONAL MARKET REPORT

01/24/2018

ISRAEL

MARKET PULSE

CURRENT EXCHANGE RATE: 3.51
CHANGE FROM LAST MONTH: +1.99%
VOLUME TO DATE: 55,456 BOXES
CHANGE FROM LAST YEAR: -15%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.86 – $3.19 $4.50
150 120 100 80 60
red anjou
$0 $1.86 – $3.73 $4.50
150 120 100 80 60
bosc
$0 $2.13 – $3.46 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 85%
  • Fancy: 15%
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Spadona
$0 $0.80 – $1.86 $4.50
150 120 100 80 60
Israel
Blankia
$0 $0.80 – $1.86 $4.50
150 120 100 80 60
Spain
Kaiser Alexander
$0 $1.60 – $3.19 $4.50
150 120 100 80 60
Italy

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
US pear TV programs are broadcasted on daily basis
Israel
All season
Social Media (Facebook and YouTube)
Israel
All Season
Chef demonstration for 42 food journalists and bloggers
Israel
January 2018
Local FAS Specialist Oren Shaked at chef demonstration
Food journalists and bloggers during chef demonstration
Food journalists and bloggers during chef demonstration