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INTERNATIONAL MARKET REPORT

01/25/2018

INDIA

MARKET PULSE

CURRENT EXCHANGE RATE: 64.09
CHANGE FROM LAST MONTH: +0.78%
VOLUME TO DATE: 73,161 BOXES
CHANGE FROM LAST YEAR: +8%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.28 – $1.57 $4.50
150 120 100 80 60
red anjou
$0 $1.57 – $1.78 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 100%
  • Fancy: %
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Packham
$0 $1.28 – $1.43 $4.50
150 120 100 80 60
South Africa

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
Retail promotions with Big Bazaar, ABRL More, Heritage Fresh and Kovai Pazhamudir Nilayam
All India (Tier 1 Cities)
January - March
Online sales promotion with Big Basket
All India
January - March
Wholesale Outreach with Wal-Mart India (Best Price Wholesale)
All India (Tier II Cities)
January - March
Media Campaign with HT City
Delhi and Mumbai
January - February
USA Pear promotions and sampling at KPN stores in South India
USA Pears booth and Chef Demo at India Food Forum 2018
USA Pear Banner on Wal-Mart India website announcing promotions

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
150
0
180
# STORES
180
0
200