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INTERNATIONAL MARKET REPORT

01/25/2018

CHINA

MARKET PULSE

CURRENT EXCHANGE RATE: 6.32
CHANGE FROM LAST MONTH: -2.21%
VOLUME TO DATE: 25,587 BOXES
CHANGE FROM LAST YEAR: -49%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.60 – $3.43 $4.50
150 120 100 80 60
red anjou
$0 $1.45 – $3.12 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 100%
  • Fancy: %
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Conference Pear
$0 $1.32 – $2.86 $4.50
150 120 100 80 60
Dutch
Conference Pear
$0 $1.41 – $2.81 $4.50
150 120 100 80 60
Belgium
Fragrant Pear
$0 $0.71 – $1.10 $4.50
150 120 100 80 60
China
Gong Pear
$0 $0.53 – $1.20 $4.50
150 120 100 80 60
China
Fengshui Pear
$0 $0.66 – $2.29 $4.50
150 120 100 80 60
China

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
CNY God of Fortune Promotion at 50+ supermarkets.
Shanghai retail chains and fruit stores
January 19-28
In-store promotions
Shanghai, Guangzhou and Dalian
Late January - February
Social media activities
WeChat and Weibo platforms
All season
CNY God of Fortune Promotion
CNY God of Fortune Promotion
In-store Promotion at CP Lotus

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
774
0
1230
# STORES
78
0
123