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INTERNATIONAL MARKET REPORT

01/25/2018

BRAZIL

MARKET PULSE

CURRENT EXCHANGE RATE: 3.26
CHANGE FROM LAST MONTH: +1.54%
VOLUME TO DATE: 137,402 BOXES
CHANGE FROM LAST YEAR: +34%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.51 – $2.16 $4.50
150 120 100 80 60
bartlett
$0 $1.87 – $2.16 $4.50
150 120 100 80 60
bosc
$0 $1.51 – $2.16 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 100%
  • Fancy: %
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Rocha
$0 $1.45 – $2.53 $4.50
150 120 100 80 60
Portugal
Conference
$0 $1.44 – $1.89 $4.50
150 120 100 80 60
Belgium
Packham
$0 $1.45 – $1.80 $4.50
150 120 100 80 60
Argentina
Favorita
$0 $1.00 – $2.01 $4.50
150 120 100 80 60
Spain
Bartlett
$0 $1.80 – $1.80 $4.50
150 120 100 80 60
Argentina

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
In-store promotions at Pao de Açúcar, St Marche, and Hortisabor
Sao Paulo
Through End of Season
PR activities
Country-wide
end of february
social media
country-wide
end of june
In-store sampling promotion
In-store sampling promotion
In-store sampling promotion

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
1202
0
1424
# STORES
86
0
86