Central American Region Flag

INTERNATIONAL MARKET REPORT

01/26/2018

CENTRAL AMERICAN REGION

Costa Rica, Dominican Republic, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Trinidad

MARKET PULSE

CURRENT EXCHANGE RATE: 566.35
CHANGE FROM LAST MONTH: +0.10%
VOLUME TO DATE: 163,168 BOXES
CHANGE FROM LAST YEAR: +10%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.99 – $2.83 $4.50
150 120 100 80 60
red anjou
$0 $2.49 – $2.81 $4.50
150 120 100 80 60
bosc
$0 $2.57 – $2.85 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 90%
  • Fancy: 10%
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Asian
$0 $3.45 – $4.10 $4.50
150 120 100 80 60
California
Ercollini
$0 $2.12 – $2.12 $4.50
150 120 100 80 60
Spain

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
In-Store Promotions and Cooking Workshops
Region-wide
February
Merchandising
Region-Wide
February
School Promotions
Costa Rica, Guatemala and El Salvador
February - March
Cooking Workshop
Sampling Promotion
In-Store Promotion

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
564
0
1500
# STORES
88
0
75