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INTERNATIONAL MARKET REPORT

01/26/2018

MEXICO

MARKET PULSE

CURRENT EXCHANGE RATE: 18.62
CHANGE FROM LAST MONTH: -1.99%
VOLUME TO DATE: 976,457 BOXES
CHANGE FROM LAST YEAR: -2%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $0.81 – $1.41 $4.50
150 120 100 80 60
bartlett
$0 $0.98 – $1.64 $4.50
150 120 100 80 60
bosc
$0 $1.10 – $1.61 $4.50
150 120 100 80 60
comice
$0 $1.46 – $1.46 $4.50
150 120 100 80 60
forelle
$0 $2.18 – $2.92 $4.50
150 120 100 80 60
red anjou
$0 $0.73 – $1.74 $4.50
150 120 100 80 60
seckel
$0 $1.47 – $2.28 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 60%
  • Fancy: 10%
  • 3rd Grade: 30%

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Asian
$0 $1.10 – $1.96 $4.50
150 120 100 80 60
USA - California
Seckel
$0 $1.13 – $1.96 $4.50
150 120 100 80 60
USA - California
Asian
$0 $1.45 – $1.90 $4.50
150 120 100 80 60
China

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
Nutritionist Workshop
Mexico City, Leon & Cuernavaca
February
In-store promotions
10 cities
February
Cooking Workshop
Mexico City, Guadalajara & Monterrey
February
Exhibition Contest
Monterrey, Tampico, San Luis Potosi
January 22 - March 31
In-store Promotion
Millennial Promotion
Pear Fair Festival

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
587
0
1400
# STORES
297
0
700