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INTERNATIONAL MARKET REPORT

02/22/2018

CHINA

MARKET PULSE

CURRENT EXCHANGE RATE: 6.32
CHANGE FROM LAST MONTH: 0.00%
VOLUME TO DATE: 34,426 BOXES
CHANGE FROM LAST YEAR: -32%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $2.53 – $3.10 $4.50
150 120 100 80 60
red anjou
$0 $2.42 – $4.24 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 100%
  • Fancy: %
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Conference Pear
$0 $1.73 – $2.55 $4.50
150 120 100 80 60
Belgium
Conference Pear
$0 $1.72 – $2.52 $4.50
150 120 100 80 60
Netherlands
Honey Belle Pear
$0 $2.39 – $2.82 $4.50
150 120 100 80 60
New Zealand
Feng Shui Pear
$0 $0.81 – $2.14 $4.50
150 120 100 80 60
China
Gong Pear
$0 $0.44 – $1.12 $4.50
150 120 100 80 60
China

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
Newsletter to importers, wholesalers and retailers
Shanghai, Guangzhou, Dalian, Beijing
February
CNY social media giveaway campaign
Weibo and WeChat
February 4-10
Retail Merchandising activities
Shanghai, Guangzhou, Dalian, Beijing
February
CNY God of Fortune In-Store Promotion
Distributing CNY Posters in merchandising activities
CNY Social Media Online Campaign

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
1230
0
1230
# STORES
123
0
123