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INTERNATIONAL MARKET REPORT

02/22/2018

MEXICO

MARKET PULSE

CURRENT EXCHANGE RATE: 18.85
CHANGE FROM LAST MONTH: +1.96%
VOLUME TO DATE: 1,092,439 BOXES
CHANGE FROM LAST YEAR: +3%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $0.85 – $1.98 $4.50
150 120 100 80 60
bartlett
$0 $1.16 – $1.65 $4.50
150 120 100 80 60
bosc
$0 $1.06 – $1.61 $4.50
150 120 100 80 60
comice
$0 $1.21 – $2.06 $4.50
150 120 100 80 60
packham
$0 $1.21 – $1.70 $4.50
150 120 100 80 60
seckel
$0 $1.45 – $1.94 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 60%
  • Fancy: 15%
  • 3rd Grade: 25%

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
ASIAN
$0 $1.06 – $1.94 $4.50
150 120 100 80 60
USA-CALIFORNIA
ASIAN
$0 $1.41 – $2.18 $4.50
150 120 100 80 60
CHINA

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
MOVIE TIE-IN PROMOTIONS
MEXICO CITY, GUADALAJARA & MONTERREY
MARCH
COOKING WORKSHOPS
MEXICO CITY, MONTERREY
MARCH
ANTAD TRADE SHOW
GUADALAJARA
MARCH 6-8
TRADITIONAL MARKET PROMOTIONS
MEXICO CITY & GUADALAJARA
MARCH
TRADITIONAL MARKET PROMOTION
NUTRITIONIST WORKSHOP
BILLBOARD CAMPAIGN

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
949
0
1400
# STORES
471
0
700