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INTERNATIONAL MARKET REPORT

02/22/2018

ISRAEL

MARKET PULSE

CURRENT EXCHANGE RATE: 3.48
CHANGE FROM LAST MONTH: +2.59%
VOLUME TO DATE: 55,456 BOXES
CHANGE FROM LAST YEAR: -16%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $2.07 – $2.59 $4.50
150 120 100 80 60
red anjou
$0 $1.82 – $2.86 $4.50
150 120 100 80 60
bosc
$0 $1.81 – $2.73 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 80%
  • Fancy: 20%
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Spadona
$0 $1.09 – $2.47 $4.50
150 120 100 80 60
Israel
Conference
$0 $1.60 – $3.12 $4.50
150 120 100 80 60
France
Blankia
$0 $1.04 – $1.69 $4.50
150 120 100 80 60
Spain

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
TV cooking programs on the Food Channel and National TV
Israel
All season
Social Media activity on Facebook and Youtube
Israel
All season
Annual evaluation process
Israel
February
Social media clip which reached 197,000 viewers
Instagram page
Survey results showing 75% awareness of US Pears in Israel