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INTERNATIONAL MARKET REPORT

02/22/2018

SAUDI ARABIA

MARKET PULSE

CURRENT EXCHANGE RATE: 3.75
CHANGE FROM LAST MONTH: 0.00%
VOLUME TO DATE: 70,079 BOXES
CHANGE FROM LAST YEAR: +4%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $0.85 – $1.09 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 60%
  • Fancy: 30%
  • 3rd Grade: 10%

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Other
$0 $1.09 – $1.33 $4.50
150 120 100 80 60
South Africa
Other
$0 $0.97 – $1.33 $4.50
150 120 100 80 60
Turkey
Ya
$0 $0.60 – $0.73 $4.50
150 120 100 80 60
China

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
In-store promotions, Merchandising and Magazine advertorial
Jeddah
March 2-31
In-store promotions, Merchandising and Magazine advertorial
Riyadh
March 3-29
In-store promotions, Merchandising and Magazine advertorial
Dammam
March 5-28
In-store promotion
Merchandising
In-store promotion

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
180
0
200
# STORES
115
0
120