Central American Region Flag

INTERNATIONAL MARKET REPORT

02/22/2018

CENTRAL AMERICAN REGION

Costa Rica, Dominican Republic, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Trinidad

MARKET PULSE

CURRENT EXCHANGE RATE: 565.68
CHANGE FROM LAST MONTH: +0.01%
VOLUME TO DATE: 176,960 BOXES
CHANGE FROM LAST YEAR: +12%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $2.08 – $2.65 $4.50
150 120 100 80 60
red anjou
$0 $2.17 – $2.85 $4.50
150 120 100 80 60
bosc
$0 $2.08 – $2.65 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 70%
  • Fancy: 30%
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Asian
$0 $3.93 – $4.33 $4.50
150 120 100 80 60
California
Coscia
$0 $1.44 – $1.44 $4.50
150 120 100 80 60
Chile

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
Pairing workshop
Dominican Republic
Mid-March
School Activities
Guatemala, Costa Rica, DR
February - March
Cooking workshops
Honduras, Costa Rica and Guatemala
February - April
Merchandising team
In-store promotion
In-store promotion

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
587
0
1500
# STORES
123
0
75