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INTERNATIONAL MARKET REPORT

02/22/2018

COLOMBIA

MARKET PULSE

CURRENT EXCHANGE RATE: 2854.1
CHANGE FROM LAST MONTH: +1.72%
VOLUME TO DATE: 181,732 BOXES
CHANGE FROM LAST YEAR: +37%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.46 – $1.81 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 10%
  • Fancy: 90%
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Rocha
$0 $1.61 – $1.90 $4.50
150 120 100 80 60
Portugal
Bartlett
$0 $1.46 – $1.87 $4.50
150 120 100 80 60
Chile
Domestic
$0 $0.81 – $0.81 $4.50
150 120 100 80 60
Colombia

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
Cooking workshops
Panama and Colombia
February - March
School promotions
Panama and Colombia
February - March
Cooking workshop
In-store sampling
In-store promotion

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
128
0
500
# STORES
43
0
25