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INTERNATIONAL MARKET REPORT

03/25/2018

ISRAEL

MARKET PULSE

CURRENT EXCHANGE RATE: 3.53
CHANGE FROM LAST MONTH: +2.55%
VOLUME TO DATE: 55,456 BOXES
CHANGE FROM LAST YEAR: -18%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.94 – $3.13 $4.50
150 120 100 80 60
red anjou
$0 $1.94 – $3.13 $4.50
150 120 100 80 60
bosc
$0 $1.68 – $2.87 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 100%
  • Fancy: %
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Spadona
$0 $0.77 – $2.87 $4.50
150 120 100 80 60
Israel
Kostia
$0 $1.29 – $2.35 $4.50
150 120 100 80 60
Israel
Conference
$0 $1.92 – $3.09 $4.50
150 120 100 80 60
France
Blankia
$0 $1.29 – $1.95 $4.50
150 120 100 80 60
Spain

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
New video recipes for social media and broadcast TV
Israel
All season
2,000 minutes of broadcast time, mostly on the Food Channel of Israel
Israel
All season
About 1 Million viewers of video clips for more than 30 seconds on Facebook and YouTube
Israel
All season
PBNW Hebrew videos
Recipe photo