Mexico Flag

INTERNATIONAL MARKET REPORT

03/28/2018

MEXICO

MARKET PULSE

CURRENT EXCHANGE RATE: 18.13
CHANGE FROM LAST MONTH: -3.92%
VOLUME TO DATE: 1,432,540 BOXES
CHANGE FROM LAST YEAR: -3%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $0.80 – $1.61 $4.50
150 120 100 80 60
red anjou
$0 $0.86 – $1.73 $4.50
150 120 100 80 60
bartlett
$0 $1.18 – $1.55 $4.50
150 120 100 80 60
bosc
$0 $0.86 – $1.63 $4.50
150 120 100 80 60
packham
$0 $1.24 – $1.24 $4.50
150 120 100 80 60
seckel
$0 $1.68 – $1.98 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 70%
  • Fancy: 15%
  • 3rd Grade: 15%

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Asian
$0 $1.09 – $1.67 $4.50
150 120 100 80 60
USA-California
Asian
$0 $1.44 – $2.23 $4.50
150 120 100 80 60
China

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
In-store & Interactive promotions
10 cities including the top 3
April
Movie Tie-in Promotions
Mexico City, Guadalajara & Monterrey
April
Wholesale & Traditional Channels promotions
Mexico City, Guadalajara & Monterrey
April
Technical visits, audits and seminars
Monterrey, Tamaulipas, Cancún, Cuernava
April
Movie tie-in Promotion
Cooking Workshop
Wholesale Market promotion

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
1311
0
1400
# STORES
652
0
700