Mexico Flag

INTERNATIONAL MARKET REPORT

04/26/2018

MEXICO

MARKET PULSE

CURRENT EXCHANGE RATE: 19.56
CHANGE FROM LAST MONTH: +6.44%
VOLUME TO DATE: 1,432,540 BOXES
CHANGE FROM LAST YEAR: -3%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $0.72 – $1.57 $4.50
150 120 100 80 60
bosc
$0 $0.84 – $1.59 $4.50
150 120 100 80 60
packham
$0 $1.20 – $1.20 $4.50
150 120 100 80 60
red anjou
$0 $0.81 – $1.69 $4.50
150 120 100 80 60
seckel
$0 $1.64 – $1.93 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 65%
  • Fancy: 20%
  • 3rd Grade: 15%

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
ASIAN
$0 $0.89 – $1.66 $4.50
150 120 100 80 60
USA - California
ASIAN
$0 $1.32 – $2.17 $4.50
150 120 100 80 60
China
ROCHA
$0 $1.06 – $1.06 $4.50
150 120 100 80 60
Portugal
PACKHAM
$0 $1.13 – $1.45 $4.50
150 120 100 80 60
Chile
BOSC
$0 $1.55 – $1.55 $4.50
150 120 100 80 60
Chile

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
Interactive Promotion
Mexico City & Monterrey
May
Convenience Store Promotion
Tijuana
May
Wholesale and Traditional Markets Promotion
Mexico City, Guadalajara & Monterrey
May
Importer Appreciation Event
Guadalajara
May 3
Event Sponsorship
Movie Billboard Campaign
Interactive Promotion

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
1316
0
1400
# STORES
657
0
700