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INTERNATIONAL MARKET REPORT

05/31/2018

MEXICO

MARKET PULSE

CURRENT EXCHANGE RATE: 19.78
CHANGE FROM LAST MONTH: +5.41%
VOLUME TO DATE: 1,771,053 BOXES
CHANGE FROM LAST YEAR: -4%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $0.57 – $1.49 $4.50
150 120 100 80 60
bosc
$0 $0.91 – $1.37 $4.50
150 120 100 80 60
red anjou
$0 $0.90 – $1.60 $4.50
150 120 100 80 60
seckel
$0 $1.56 – $1.56 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 50%
  • Fancy: 20%
  • 3rd Grade: 30%

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
ASIAN
$0 $1.38 – $1.83 $4.50
150 120 100 80 60
USA, California
ASIAN
$0 $1.15 – $1.79 $4.50
150 120 100 80 60
CHINA
ROCHA
$0 $0.69 – $0.69 $4.50
150 120 100 80 60
PORTUGAL
BOSC
$0 $1.14 – $1.47 $4.50
150 120 100 80 60
CHILE
PACKHAM
$0 $0.69 – $2.06 $4.50
150 120 100 80 60
CHILE

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
IN-STORE PROMOTION - SOCCER WORLD CUP THEME
 11 CITIES
JUNE, 2018
WHOLESALE MARKET PROMOTION - SOCCER WORLD CUP THEME
 MEXICO CITY, GUADALAJARA & MONTERREY
JUNE, 2018
TRADITIONAL MARKET PROMOTION
 MEXICO CITY
JUNE, 2018
BILLBOARD CAMPAIGN - SOCCER WORLD CUP THEME
 MEXICO CITY, GUADALAJARA & MONTERREY
JUNE 2018
IMPORTER APPRECIATION CONTEST
SPORT EVENT
IN-STORE PROMOTION

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
1398
0
1400
# STORES
702
0
700