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INTERNATIONAL MARKET REPORT

10/25/2018

TAIWAN

MARKET PULSE

CURRENT EXCHANGE RATE: 30.66
CHANGE FROM LAST MONTH: -1.01%
VOLUME TO DATE: 12,719 BOXES
CHANGE FROM LAST YEAR: +37%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
starkrimson
$0 $1.09 – $1.81 $4.50
150 120 100 80 60
bartlett
$0 $1.15 – $1.81 $4.50
150 120 100 80 60
anjou
$0 $0.97 – $1.22 $4.50
150 120 100 80 60
red anjou
$0 $1.15 – $2.00 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 100%
  • Fancy: %
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Singo Pear
$0 $1.38 – $2.36 $4.50
150 120 100 80 60
Korea
Sand Pear
$0 $1.19 – $2.19 $4.50
150 120 100 80 60
Taiwan
Nijisseiki
$0 $4.42 – $6.16 $4.50
150 120 100 80 60
Japan

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
Co-op Promotion
Taiwan Island-wide
November - December 2018
Sampling at super/hypermarket chains
Taiwan Island-Wide
October 2018 - January 2019
Trade Merchandising
Taiwan Island-wide
October 2018 - February 2019
Special Display For Loyal Wholesalers
Wholesale markets in Taiwan Island-Wide
October 2018 - February 2019
Taiwan Fresh Supermarket Chain places educational sticker telling consumers to check the neck for ripeness.
100-calorie recipe live stream show at Facebook to reach audience of over 10,000
Delivery of POS materials and apron to each wholesaler via merchandising

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
0
0
200
# STORES
31
0
165