India Flag

INTERNATIONAL MARKET REPORT

10/25/2018

INDIA

MARKET PULSE

CURRENT EXCHANGE RATE: 72.34
CHANGE FROM LAST MONTH: -1.98%
VOLUME TO DATE: 33,820 BOXES
CHANGE FROM LAST YEAR: -2%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
starkrimson
$0 $1.55 – $1.67 $4.50
150 120 100 80 60
bartlett
$0 $1.36 – $1.55 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 100%
  • Fancy: %
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Packham
$0 $1.24 – $1.49 $4.50
150 120 100 80 60
South Africa
Beauty Pears
$0 $1.49 – $1.61 $4.50
150 120 100 80 60
South Africa
Forelle
$0 $1.49 – $1.80 $4.50
150 120 100 80 60
South Africa

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
Wholesale Market Launch for Starkrimson and Bartlett varieties of USA Pears
Mumbai
October 6, 2018
Retail Promotions for Starkrimson and Bartlett varieties of USA Pears with Reliance Fresh, Star Bazaar and KPN Farm Fresh Stores
Across India
October 2018
Online Promotions for Starkrimson and Bartlett varieties of USA Pears with Big Basket
Across India
October 2018
Merchandising
Delhi, Mumbai, Coimbatore, Ahmedabad
October 2018
USA Pear promotion at KPN Farm Fresh Stores
Launch of Starkrimson and Bartlett varieties of USA Pears on Big Basket Online store
Merchandising and Wholesale Market Launch for Starkrimson and Bartlett varieties of USA Pears

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
300
0
1550
# STORES
100
0
225