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INTERNATIONAL MARKET REPORT

10/25/2018

ISRAEL

MARKET PULSE

CURRENT EXCHANGE RATE: 3.69
CHANGE FROM LAST MONTH: +1.63%
VOLUME TO DATE: 58,260 BOXES
CHANGE FROM LAST YEAR: +110%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
starkrimson
$0 $1.78 – $3.19 $4.50
150 120 100 80 60
anjou
$0 $1.22 – $2.70 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 100%
  • Fancy: %
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Spadona
$0 $0.97 – $2.44 $4.50
150 120 100 80 60
Israel
Abata
$0 $1.46 – $2.20 $4.50
150 120 100 80 60
Spain
Organic Bosc
$0 $3.18 – $3.18 $4.50
150 120 100 80 60
Argentina

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
TV broadcasting of cooking programs with USA Pears.
Israel
November 2018 - April 2019
Production of 10 new videos on health and nutrition value of USA pears
Israel
November - December 2018
Social media activity on Facebook, Instagram and YouTube
Israel
November 2018 - August 2019
PR activity in magazines, newspapers journalists and bloggers.
Israel
November 2018 - April 2019
New Starkimson arrivals
preparing new recipes for new video production