Mexico Flag

INTERNATIONAL MARKET REPORT

10/25/2018

MEXICO

MARKET PULSE

CURRENT EXCHANGE RATE: 19.88
CHANGE FROM LAST MONTH: +5.33%
VOLUME TO DATE: 469,101 BOXES
CHANGE FROM LAST YEAR: +43%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $0.81 – $1.81 $4.50
150 120 100 80 60
bartlett
$0 $0.46 – $1.39 $4.50
150 120 100 80 60
bosc
$0 $1.39 – $1.49 $4.50
150 120 100 80 60
red anjou
$0 $1.04 – $1.04 $4.50
150 120 100 80 60
forelle
$0 $1.86 – $1.86 $4.50
150 120 100 80 60
starkrimson
$0 $0.86 – $1.56 $4.50
150 120 100 80 60
seckel
$0 $1.39 – $1.86 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 79%
  • Fancy: 16%
  • 3rd Grade: 5%

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Bartlett
$0 $0.46 – $1.39 $4.50
150 120 100 80 60
USA - California
Bosc
$0 $0.70 – $1.40 $4.50
150 120 100 80 60
USA - California
Starkrimson
$0 $0.86 – $1.04 $4.50
150 120 100 80 60
USA - California
Seckel
$0 $1.86 – $1.86 $4.50
150 120 100 80 60
USA-California
Packham
$0 $0.70 – $1.23 $4.50
150 120 100 80 60
Chile

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
Pear Fair Festivals
Mexico City, Guadalajara & Monterrey
November 2018
In-store Promotions
10 cities
November 2018
Movie-tie promotions (The Grinch)
Mexico City, Guadalajara & Monterrey
November 15-30, 2018
Wholesale Market Promotions
Mexico City, Guadalajara & Monterrey
November 2018
Bartlett Billboard Campaign at Wholesale Market
Merchandising
Pear Fair Festivals

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
3
0
1400
# STORES
1
0
700