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INTERNATIONAL MARKET REPORT
10/26/2018
CENTRAL AMERICAN REGION
Costa Rica, Dominican Republic, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Trinidad
MARKET PULSE
CURRENT EXCHANGE RATE:
615.27
CHANGE FROM LAST MONTH:
+5.04%
VOLUME TO DATE:
59,644 BOXES
CHANGE FROM LAST YEAR:
+7%
(SOURCE: WSTFA)
COMPETITION: RETAIL PRICING AND SIZES
PRICE RANGE
(per lb)
SIZE RANGE
COUNTRY
Anjou
$0
$1.52
–
$2.20
$4.50
150
120
100
80
60
Argentina
Red Anjou
$0
$1.52
–
$2.20
$4.50
150
120
100
80
60
Argentina
Bosc
$0
$1.52
–
$2.01
$4.50
150
120
100
80
60
Argentina
Forelle
$0
$1.74
–
$2.20
$4.50
150
120
100
80
60
Chile
UPCOMING ACTIVITIES
ACTIVITY
LOCATION
DATE(S)
School Activities
Guatemala
November - December 2018
Merchandising
Region-Wide
All season
In-Store Promotions
Region-wide
All season
Technical Seminars
Costa Rica, Panama.
Late October 2018
Movie Tie-In Social Media Designs
Technical Seminars
PROMOTIONS
Progress towards season-long goals
# PROMOTION DAYS
1
0
1
# STORES
1
0
1
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