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INTERNATIONAL MARKET REPORT

11/29/2018

ISRAEL

MARKET PULSE

CURRENT EXCHANGE RATE: 3.73
CHANGE FROM LAST MONTH: +0.54%
VOLUME TO DATE: 71,987 BOXES
CHANGE FROM LAST YEAR: +131%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.21 – $2.06 $4.50
150 120 100 80 60
red anjou
$0 $1.82 – $3.05 $4.50
150 120 100 80 60
bosc
$0 $1.82 – $3.28 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 100%
  • Fancy: %
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Spadona
$0 $1.09 – $2.68 $4.50
150 120 100 80 60
Israel
Blankia
$0 $1.10 – $2.07 $4.50
150 120 100 80 60
Spain
Conferance
$0 $1.82 – $2.68 $4.50
150 120 100 80 60
Itali
Kiser Alexander
$0 $1.57 – $2.93 $4.50
150 120 100 80 60
Itali

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
Pear Day celebration
 Israel
End of November 2018
Social media activity on Facebook, Instagram and YouTube
 Israel
November to April 2019
PR activity regarding the international Pear Day
 Israel
November 2018
TV broadcasting of PBNW cooking programs on the Food Channel
 Israel
November to April 2019
World Pear Day celebration
In-store display of USA Pears