Taiwan Flag

INTERNATIONAL MARKET REPORT

11/29/2018

TAIWAN

MARKET PULSE

CURRENT EXCHANGE RATE: 30.66
CHANGE FROM LAST MONTH: +0.16%
VOLUME TO DATE: 14,026 BOXES
CHANGE FROM LAST YEAR: +10%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
red anjou
$0 $1.33 – $2.07 $4.50
150 120 100 80 60
anjou
$0 $1.33 – $1.92 $4.50
150 120 100 80 60
starkrimson
$0 $1.33 – $1.63 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 100%
  • Fancy: 0%
  • 3rd Grade: 0%

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Nijisseiki
$0 $4.44 – $5.92 $4.50
150 120 100 80 60
Japan
Century Pear
$0 $1.41 – $2.44 $4.50
150 120 100 80 60
Taiwan
Sand Pear
$0 $1.26 – $2.22 $4.50
150 120 100 80 60
Taiwan
Singo pear
$0 $1.48 – $2.59 $4.50
150 120 100 80 60
Korea

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
Co-op Promotion with supermarket/hypermarket chains
 retail chains in Western Taiwan
Nov-Dec 2018
Consumer PR event: sampling at New Taipei City’s Christmas Market
 New Taipei City
Dec 7-9 2018
Consumer PR event: Sampling at the Charity Carnival
 Taichung
Dec 7 2018
In-Store Demonstration at super/hypermarket chains
 All over Taiwan
Oct 2018-Jan 2019
While doing merchandising, decorate the retail store with the table skirting, leaflets, and banners
While doing merchandising, decorate the retail store with the table skirting, leaflets, and banners

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
70
0
250
# STORES
69
0
165