Andean Region Flag

INTERNATIONAL MARKET REPORT

11/29/2018

ANDEAN REGION

Ecuador, Perú

MARKET PULSE

CURRENT EXCHANGE RATE: 1
CHANGE FROM LAST MONTH: NA
VOLUME TO DATE: 11,516 BOXES
CHANGE FROM LAST YEAR: +105%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $0.81 – $1.34 $4.50
150 120 100 80 60
bosc
$0 $0.81 – $1.59 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 100%
  • Fancy: %
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Anjou
$0 $1.41 – $1.41 $4.50
150 120 100 80 60
Argentina
Packham's
$0 $1.10 – $1.10 $4.50
150 120 100 80 60
Chile

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
In Store Promotions
 Quito and Guayaquil
End of November to Mid January
Cooking Classes
 Guayaquil and Quito
23 to 30 of November and Mid Dicember
USA Pears display Quito
Sampling at Mi Comissariato Quito
Leaflet Distribution at MegaMaxxi Quito

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
91
0
170
# STORES
13
0
31