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INTERNATIONAL MARKET REPORT

11/29/2018

BRAZIL

MARKET PULSE

CURRENT EXCHANGE RATE: 3.87
CHANGE FROM LAST MONTH: +4.40%
VOLUME TO DATE: 64,680 BOXES
CHANGE FROM LAST YEAR: -30%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.18 – $1.53 $4.50
150 120 100 80 60
red anjou
$0 $1.53 – $1.53 $4.50
150 120 100 80 60
bosc
$0 $1.53 – $1.53 $4.50
150 120 100 80 60
bartlett
$0 $1.05 – $1.77 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 100%
  • Fancy: %
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Anjou
$0 $1.18 – $1.53 $4.50
150 120 100 80 60
argentina
Conference
$0 $1.53 – $1.77 $4.50
150 120 100 80 60
Belgium
Rocha
$0 $0.76 – $1.41 $4.50
150 120 100 80 60
Portugal
Bartlett
$0 $1.18 – $1.53 $4.50
150 120 100 80 60
Spain
Packhams
$0 $0.44 – $0.81 $4.50
150 120 100 80 60
Argentina

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
In Store Promotions
 Sao Paulo State, Brasilia
November to January
Social Medial
 Country
From October to March
Public Relations
 Country
October to February
Diverse Smapling - PR
 US Consulate Porto Alegre
November 27th
In Store Promotion OBA
In Store Promotion OBA
Promotional agreement with OBA

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
205
0
1325
# STORES
45
0
175