Central American Region Flag

INTERNATIONAL MARKET REPORT

11/30/2018

CENTRAL AMERICAN REGION

Costa Rica, Dominican Republic, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Trinidad

MARKET PULSE

CURRENT EXCHANGE RATE: 598.5
CHANGE FROM LAST MONTH: +0.34%
VOLUME TO DATE: 97,062 BOXES
CHANGE FROM LAST YEAR: -9%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.21 – $2.04 $4.50
150 120 100 80 60
red anjou
$0 $1.67 – $2.38 $4.50
150 120 100 80 60
bosc
$0 $1.67 – $2.38 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 74%
  • Fancy: 26%
  • 3rd Grade: 0%

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Anjou
$0 $1.14 – $1.29 $4.50
150 120 100 80 60
Argentina
Ercolini
$0 $1.91 – $2.04 $4.50
150 120 100 80 60
Spain

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
School Activities
Costa Rica, DR, Guatemala
December and January
Movie Tie-In Promotion
Region Wide
Late November and December
In-Store promotions
Region Wide
December
World Pear Day
Region Wide
December 1st
Merchandising
Mobile Billboard
In-Store Promotion

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
73
0
1500
# STORES
30
0
75