Colombia Flag

INTERNATIONAL MARKET REPORT

11/30/2018

COLOMBIA

MARKET PULSE

CURRENT EXCHANGE RATE: 3237.85
CHANGE FROM LAST MONTH: +0.98%
VOLUME TO DATE: 79,296 BOXES
CHANGE FROM LAST YEAR: +105%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.03 – $1.03 $4.50
150 120 100 80 60
bosc
$0 $1.36 – $1.36 $4.50
150 120 100 80 60
starkrimson
$0 $1.36 – $1.36 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: %
  • Fancy: 100%
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Packham
$0 $1.18 – $1.88 $4.50
150 120 100 80 60
Chile
Pachkam
$0 $1.20 – $1.26 $4.50
150 120 100 80 60
Argentina
Anjou
$0 $0.73 – $1.06 $4.50
150 120 100 80 60
Argentina
Local
$0 $1.02 – $1.02 $4.50
150 120 100 80 60
Colombia

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
Movie Tie-In Promotions
Bogota
November and December
In-store promotions
Bogota, Medellin and Cali
November, December
Advertising
Bogota
December through January
School Activities
Technical Training
Merchandising

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
40
0
500
# STORES
10
0
25