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INTERNATIONAL MARKET REPORT
12/24/2018
CENTRAL AMERICAN REGION
Costa Rica, Dominican Republic, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Trinidad
MARKET PULSE
CURRENT EXCHANGE RATE:
604.07
CHANGE FROM LAST MONTH:
+0.91%
VOLUME TO DATE:
188,095 BOXES
CHANGE FROM LAST YEAR:
-12%
(SOURCE: WSTFA)
USA PEARS: RETAIL PRICING, SIZES, AND GRADES
PRICE RANGE
(per lb)
SIZE RANGE
anjou
$0
$1.33
–
$2.27
$4.50
150
120
100
80
60
red anjou
$0
$1.74
–
$2.39
$4.50
150
120
100
80
60
bosc
$0
$1.67
–
$2.39
$4.50
150
120
100
80
60
GRADES FOR ALL VARIETIES
US1: 80%
Fancy: 20%
3rd Grade: %
COMPETITION: RETAIL PRICING AND SIZES
PRICE RANGE
(per lb)
SIZE RANGE
COUNTRY
Anjou
$0
$1.33
–
$2.27
$4.50
150
120
100
80
60
Argentina
Ercolini
$0
$1.82
–
$2.39
$4.50
150
120
100
80
60
Spain
UPCOMING ACTIVITIES
ACTIVITY
LOCATION
DATE(S)
School Activities
Region-Wide
January - February 2019
Cooking Workshops
Region-Wide
January 2019
Merchandising
Region-wide
January - March 2019
World Pear Day
Merchandiser
The Grinch and USA Pears in-store promotions
PROMOTIONS
Progress towards season-long goals
# PROMOTION DAYS
183
0
1500
# STORES
66
0
75
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