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INTERNATIONAL MARKET REPORT

12/24/2018

COLOMBIA

MARKET PULSE

CURRENT EXCHANGE RATE: 3161.95
CHANGE FROM LAST MONTH: +0.47%
VOLUME TO DATE: 121,010 BOXES
CHANGE FROM LAST YEAR: +13%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.02 – $1.24 $4.50
150 120 100 80 60
bosc
$0 $0.60 – $0.60 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 70%
  • Fancy: 30%
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Packham
$0 $1.16 – $1.86 $4.50
150 120 100 80 60
Chile
Packham
$0 $1.19 – $1.74 $4.50
150 120 100 80 60
Argentina
Anjou
$0 $0.80 – $1.05 $4.50
150 120 100 80 60
Argentina
Local
$0 $1.05 – $1.37 $4.50
150 120 100 80 60
Colombia

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
In-store promotions
Bogota
January - February 2019
School promotions
Country-wide
January 2019
Merchandising
Colombia
January - March 2019
World Pear Day
Sampling Promotions
Merchandising

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
50
0
500
# STORES
24
0
25