Taiwan Flag

INTERNATIONAL MARKET REPORT

12/27/2018

TAIWAN

MARKET PULSE

CURRENT EXCHANGE RATE: 30.78
CHANGE FROM LAST MONTH: -0.52%
VOLUME TO DATE: 20,685 BOXES
CHANGE FROM LAST YEAR: -20%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
red anjou
$0 $1.06 – $1.93 $4.50
150 120 100 80 60
anjou
$0 $1.06 – $2.18 $4.50
150 120 100 80 60
bosc
$0 $1.06 – $1.22 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 100%
  • Fancy: 0%
  • 3rd Grade: 0%

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Singo Pear
$0 $5.88 – $6.34 $4.50
150 120 100 80 60
Japan
Singo Pear
$0 $2.21 – $3.54 $4.50
150 120 100 80 60
South Korea
Sand Pear
$0 $1.03 – $2.03 $4.50
150 120 100 80 60
Taiwan
Snow Pear
$0 $3.51 – $3.51 $4.50
150 120 100 80 60
Taiwan
Century Pear
$0 $1.18 – $1.62 $4.50
150 120 100 80 60
Taiwan

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
2nd wave of Co-op Promotion with hyper/supermarket chains
 Taiwan Island-wide
December 2018 - January 2019
In-Store Demonstration at super/hypermarket chains
Taiwan Island-Wide
October 2018 - January 2019
Trade Merchandising
Taiwan Island-wide
October 2018 - February 2019
Place another billboard ad at the new Banciao Wholesale Market
New Taipei City
January 2019
Conducting Cooking Shows at Carrefour to celebrate the World Pear Day on December 1, 2018
Sampling to celebrate the World Pear Day on December 1, 2018
Join New Taipei Christmas Fair on December 7-9 to reach 180,000 citizens. Sampling and inviting visitors to sign up for USA Pear Facebook Fan Page

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
155
0
250
# STORES
114
0
165