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INTERNATIONAL MARKET REPORT

12/27/2018

INDIA

MARKET PULSE

CURRENT EXCHANGE RATE: 70.13
CHANGE FROM LAST MONTH: -1.77%
VOLUME TO DATE: 84,454 BOXES
CHANGE FROM LAST YEAR: +32%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.42 – $1.68 $4.50
150 120 100 80 60
red anjou
$0 $1.61 – $1.94 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 95%
  • Fancy: 5%
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Lucas
$0 $1.29 – $1.36 $4.50
150 120 100 80 60
The Netherlands
Alejandrina
$0 $1.16 – $1.42 $4.50
150 120 100 80 60
Spain
Lucas
$0 $1.55 – $1.68 $4.50
150 120 100 80 60
Belgium
Packham
$0 $1.42 – $1.68 $4.50
150 120 100 80 60
South Africa

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
World Pear Day Celebrations
Delhi and Mumbai
December 2018
In-store Promotions
Across India
All Season
Consumer Communication through Print, Radio Ad and Social Media
Across India
All Season
Wholesale Market Promotion
Delhi, Mumbai, Bangalore, Ahmedabad
December 2018 - January 2019
Wholesale Market Promotion - Ahmedabad
In-store Promotions
World Pear Day Celebrations at Spencer's Hypermarket with Ms. Jeanne Bailey, US Minister-Counselor for Agriculture

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
7500
0
15000
# STORES
250
0
350